Alterego Italy Blondego Gentle Protective Lightener 500g

Alterego Italy Blondego Gentle Protective Lightener 500g

$49.63
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Alterego Italy Blondego Gentle Protective Lightener 500g

Alterego Italy Blondego Gentle Protective Lightener 500g

$49.63

Alterego Italy Blondego Gentle Protective Lightener is a professional-grade hair lightener designed to lift hair safely while minimizing damage. Perfect for salon-quality blonde transformations, this protective formula helps maintain hair integrity during the lifting process.

Formulated for colorists and clients seeking high-performance lifting without compromising hair health, it delivers clean, even results while keeping strands feeling soft and manageable.

Key Ingredients

  • Full ingredient list on packaging

How to Use

  1. Mix the lightener with the appropriate developer in a non-metallic bowl according to the recommended ratio.
  2. Apply evenly to dry, unwashed hair starting from the areas requiring the most lift.
  3. Process at room temperature, checking development regularly, then rinse thoroughly and shampoo.
  • Gentle protective formula minimizes hair stress during lifting
  • Delivers clean, even blonde results
  • Suitable for professional salon techniques
  • Generous 500g size for multiple applications

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.